Email marketing services overview
Email marketing is one of the most powerful tools for your business to generate revenue!
Actually, the Email marketing ROI is an impressive $36 for every $1 spent. You get direct access to your audience`s inbox and the open rates are much higher than the organic reach on social media for the same amount of followers!
So to use the full potential of your business and to properly scale up, you`ll definitely need an Email list (if you don`t already have one)!
Below you`ll find an overview over the best and most popular Email marketing services!
| Email service | Paid plans pricing | Free plan availability |
|---|---|---|
| ActiveCampaign | Starts at $9/month (billed annually) or $15/month (billed monthly) | 14 days free trial available |
| Aweber | Starts at $16.15/month (billed annually) or $19.99/month (billed monthly) | Yes (up to 500 subscribers) |
| Convertkit | Starts at $9/month (billed annually) or $15/month (billed monthly) | Yes (up to 300 subscribers) |
| Constant Contact | Starts at $9.99/month | 60 days free trial available |
| Campaigner | Starts at $59/month | 30 days free trial available |
| Drip | Starts at $39/month | 14 days free trial available |
| Engagebay | Starts at $11.95/month (billed annually) or $12.99/month (billed monthly) | Yes (up to 250 subscribers) |
| GetResponse | Starts at $15.58/month (billed annually) or $19/month (billed monthly) | Yes (up to 500 subscribers) |
| Hubspot | Starts at $45/month (billed annually) or $50/month (billed monthly) | 14 days free trial available |
| Keap (former Infusionsoft) | Starts at $129/month (billed annually) or $169/month (billed monthly) | 14 days free trial available |
| Mailchimp | Starts at $11/month | Yes (up to 500 subscribers) |
| MailerLite | Starts at $9/month (billed annually) or $10/month (billed monthly) | Yes (up to 1000 subscribers) |
| Moosend | Starts at $7/month (billed annually) or $9/month (billed monthly) | 30 days free trial available |
| Omnisend | Starts at $16/month | Yes (up to 250 subscribers) |
| Ontraport | Starts at $24/month (billed annually) or $29/month (billed monthly) | 14 days free trial available |
| Pabbly Email | Starts at $24/month (billed annually) or $29/month (billed monthly) | 7 days free trial available |
| Sendinblue | Starts at $22/month (billed annually) or $25/month (billed monthly) | Yes (up to 300 mails/day) |
| Sendx | Starts at $7.49/month (billed annually) or $9.99/month (billed monthly) | 14 days free trial available |
| Zoho campaigns | Starts at $3/month (billed annually) or $4.50/month (billed monthly) | Yes (up to 2000 subscribers) |
When just starting out, some people think that it should be enough to have an account on yahoo, gmail or wherever.
When I started, I thought the same way but quickly had to realize that this wouldn`t work at all…
First of all you should get a custom domain (like business@mybusinessname.com instead of business@gmail.com). This looks way more professional and gives your business more credibility. But just being able to send a few emails is not enough.
To properly scale up you need a professional Email marketing service. With them you can send out thousands of emails at once, you can segment your subscribers (for example depending on their country) and just send out emails to the right people (for example people who bought a specific product, newsletter subscribers, …). Also you can collect Email addresses with landingpages or create sequences to send out several emails in a row within a certain timeframe. If you have a big mailing list and send out sequences, newsletters and more, you can easily send hundred thousands of Emails per year. For that to work properly and efficient, you`ll definitely need a professional Email marketing service.
ActiveCampaign
ActiveCampaign is one of the biggest email-marketing services out there with more than 1.000 employees and more than 180.000 customers!
Founded in 2003 they have been successfully in the business for around 20 years and have been ranked #1 for marketing automation on Salesforce AppExchange & Shopify App Store!
With ActiveCampaign you can easily create landingpages, newsletters, automations, email campaigns, sms automations, run split-tests and much more. ActiveCampaign also provides tons of free educational content, personal support, several CRM-features like contact & lead scoring and much more.
KEY FEATURES
Website tracking
Email segmentation
Subscription forms
Advanced automations
Event tracking
Dynamic content
Facebook custom audiences
Landingpages
CRM & sales automations
Lead scoring
Pipeline automation
Split testing
Predictive content & sending
Individual landingpage personalization
Integrations with third-party apps
SMS marketing
Free trial available
Paid plans from $9/month
AWeber
AWeber helps small businesses to do E-mail marketing successfully! AWeber was founded in 1998, has more than 100 employees and more than 100.000 customers!
AWeber helps you to gain leads, set up auto-responders to certain actions like link-clicks, purchases and more, segment your subscribers, do split-tests, send newsletters and more.
KEY FEATURES
Email templates
Free stock images
Automations
Subscriber segmentations
Split testing
Landingpages
24/7 support by phone, chat and email
Email scheduling
Dynamic content
Integrations with third-party apps
Free plan available
Paid plans from $16.15/month
ConvertKit
Convertkit was founded in 2013 and has stayed indipendent since then without external investors and serves a rapidly growing userbase of more than 170,000 creators.
With ConverKit you can split-test, gain leads with landing pages and signup forms, set up auto-responders to certain actions like link-clicks, purchases and more, segment your subscribers, sell products and subscriptions, send newsletters and more.
KEY FEATURES
Templates for automations and landing pages
Automations
Subscriber segmentations
Split testing
Landingpages
Subscription forms
Email scheduling
Dynamic content
Integrations with third-party apps
Event tracking
Sell products and subscriptions
Free plan available
Paid plans from $9/month
ConstantContact
Founded in 1995, ConstantContact is in the game for always 30 years!
Started out just as an email marketing service, it has grown into a digital marketing solution with tons of tools that small businesses need to grow and thrive.
From collecting leads, ecommerce, and advanced email automations, to events, surveys, SMS, and more.
KEY FEATURES
Email templates
Templates for automations and landing pages
Automations
Subscriber segmentations
Split testing
Landingpages
Subscription forms
Email scheduling
Dynamic content
Integrations with third-party apps
Event tracking
Sell products
SMS marketing
Free trial available
Paid plans from $9.99/month
Campaigner
Campaigner was founded in 1999 and has become a popular choice for email marketing!
Campaigner has tons of feautures like landingpages, split-tests, advanced email automations, events, surveys, SMS, drag-and drop email builder and much more.
KEY FEATURES
Email templates
Templates for automations and landing pages
Automations
Subscriber segmentations
Split testing
Dynamic content
Landingpages
Subscription forms
Email scheduling
Integrations with third-party apps
Event tracking
Sell products
SMS marketing
Free trial available
Paid plans from $59/month
Drip
Drip is focused 100% on ecommerce. So everything is built with ecommerce in mind.
You can generate leads through landingpages and signup forms, send out email campaigns, newsletters, send sms and much more.
KEY FEATURES
Email templates
Templates for automations and landing pages
Automations
Subscriber segmentations
Split testing
Dynamic content
Landingpages
Subscription forms
Email scheduling
Integrations with third-party apps
Event tracking
SMS marketing
Free trial available
Paid plans from $39/month
Engagebay
Engagebay was founded in 2017 and is one of the newer players in the field. Today more than 12.000 customers are using their services!
Engabebay gives you numerous tools for email marketing like landingpages, advanced automations, lead generation tools, but also sms marketing and several crm features!
KEY FEATURES
Email templates
Templates for automations and landing pages
Automations
Subscriber segmentations
CRM features
Split testing
Dynamic content
Landingpages
Subscription forms
Email scheduling
Integrations with third-party apps
Event tracking
SMS marketing
Free plan available
Paid plans from $11.95/month
GetResponse
Started in 1997, GetResponse has become one of the most popular email marketing services out there with more than 380 employees and more than 350.000 customers!
GetResponse has a ton of features from sending out newsletter or creating landingpages to advanced statistics, livechat for your customers, sms marketing and a lot more!
KEY FEATURES
Email templates
Templates for automations and landing pages
Automations
Subscriber segmentations
CRM features
Split testing
Dynamic content
Landingpages
Subscription forms
Email scheduling
Integrations with third-party apps
Event tracking
SMS marketing
AI product recommendations
Offer live-chat to your customers
Web push notifications
Webinars
Free plan available
Paid plans from $15.58/month
HubSpot
HubSpot was founded in 2005 and is at first a crm tool which also offers email marketing features.
With HubSpot you have a crm and email marketing software in one place.
KEY FEATURES
Advanced CRM features
Email templates
Templates for automations and landing pages
Automations
Subscriber segmentations
Split testing
Dynamic content
Landingpages
Subscription forms
Email scheduling
Integrations with third-party apps
Event tracking
Offer live-chat to your customers
Chatbots
Free plan available
Paid plans from $45/month
Keap
Keap (formerly Infusionsoft) was founded in 2001 and is currently serving more than 125.000 users!
Similar to HubSpot, Keap is a all-in-one platform for crm, marketing and sales, including email marketing.
KEY FEATURES
CRM features
Email templates
Templates for automations and landing pages
Automations
Subscriber segmentations
Split testing
Dynamic content
Landingpages
Subscription forms
Email scheduling
Integrations with third-party apps
Event tracking
Send quotes and invoices
SMS marketing
Push notifications
Free trial available
Paid plans from $129/month
Mailchimp
Mailchimp was founded in 2001 and is still 100% owned by the founders.
Originally started only as email marketing service, within the last years it has become an all-in-one platform where you can also built your own homepage and shop and combine that with several crm features!
KEY FEATURES
CRM features
Email templates
Templates for automations and landing pages
Automations
Subscriber segmentations
Split testing
Dynamic content
Landingpages
Subscription forms
Email scheduling
Integrations with third-party apps
Event tracking
Send quotes and invoices
AI based email optimization
Make surveys
Homepage builder
Shop builder + sell products
Free plan available
Paid plans from $11/month
MailerLite
In 2005, operations started as a web design agency. Soon they discovered email marketing and in 2010 MailerLite was born.
With MailerLite you can collect leads through forms and landingpages, send newsletters, set up automations and much more.
KEY FEATURES
Email templates
Templates for automations and landing pages
Automations
Subscriber segmentations
Split testing
Dynamic content
Landingpages
Subscription forms
Email scheduling
Integrations with third-party apps
Event tracking
Make surveys
Homepage builder
Blog builder
Free plan available
Paid plans from $9/month
Moosend
Moosend was founded in 2011, is trusted by several big companies like VOGUE, Gucci and Domino’s and is based in London, UK.
With Moosend you get email marketing features like landingpages, list segmentations, marketing automations and much more!
KEY FEATURES
Email templates
Templates for automations and landing pages
Automations
Subscriber segmentations
Split testing
Dynamic content
Landingpages
Subscription forms
Email scheduling
Integrations with third-party apps
Event tracking
Free trial available
Paid plans from $7/month
Omnisend
Started in 2014, Omnisend is one of the newer players in the game. They have more than 180 team members and have served more than 70.000 customers until today.
From newsletters, landingpages and automations to SMS marketing and web push notifications, Omnisend includes a big load of features for your marketing!
KEY FEATURES
Email templates
Templates for automations and landing pages
Automations
Subscriber segmentations
Split testing
Dynamic content
Landingpages
Subscription forms
Email scheduling
SMS marketing
Web push notifications
Integrations with third-party apps
Event tracking
Free plan available
Paid plans from $16/month
Ontraport
Ontraport was founded in 2006 in California and are currently serving thousands of customers from all around the world.
With tons of features (for example email + sms marketing, newsletters, landingpages, automations, crm features and much more), Ontraport is a great all around marketing tool.
KEY FEATURES
Email templates
CRM features
Templates for automations and landing pages
Automations
Subscriber segmentations
Split testing
Homepage builder
Blog builder
Landingpages
Subscription forms
Email scheduling
SMS marketing
Integrations with third-party apps
Event tracking
Free trial available
Paid plans from $24/month
Pabbly Email Marketing
Pabbly started in 2009 with training classes for students in PHP/MySQL. Soon after that they started offering other web services and in 2014 started their email marketing tool.
With Pabbly email marketing you can run split test, segment your list, automate and more. Pabbly is also offering other services like Pabbly connect (similar to Zapier) and you can easily connect all to each other.
KEY FEATURES
Email templates
Templates for automations
Automations
Subscriber segmentations
Split testing
Subscription forms
Email scheduling
Integrations with third-party apps
Free trial available
Paid plans from $24/month
Sendinblue
Founded in 2012, Sendinblue has become a popular choice for email marketing with 400.000 users worldwide.
Sendinblue provides many features like automations, sms marketing, email automations, chatbots, web push notifications and much more!
KEY FEATURES
Email templates
CRM features
Templates for automations and landing pages
Automations
Subscriber segmentations
Split testing
Landingpages
Subscription forms
Dynamic content
Email scheduling
SMS marketing
Integrations with third-party apps
Event tracking
Chatbot
Web push notifications
Free plan available
Paid plans from $22/month
SendX
SendX was founded in 2016 and is, in comparison with several other comanies, a quite new player here. Currently they have more than 3000 customers.
With SendX you can built landingpages to generate leads, send newsletters, split test your emails, integrate with third-party apps and more.
KEY FEATURES
Email templates
Templates for automations and landing pages
Automations
Subscriber segmentations
Split testing
Landingpages
Subscription forms
Dynamic content
Email scheduling
Integrations with third-party apps
Free trial available
Paid plans from $7.49/month
Zoho Campaigns
Started in 1996 as AdventNet Inc., Zoho has a quite a long and successful history in the market. At the beginning it was about other network services and in 2005 a crm tool was instroduced. In 2012 they started with their email marketing service Zoho campaigns. More than 11.000 employees are currently working at Zoho.
With Zoho you can integrate with countless third-party apps, send newsletters, runs split-tests and much more! You can also add other Zoho services like for example crm, chatbots, web push notifications and more.
KEY FEATURES
Email templates
Upgrade to crm features available
Templates for automations and landing pages
Automations
Subscriber scoring
Subscriber segmentations
Split testing
Landingpages
Subscription forms
Dynamic content
Email scheduling
Integrations with third-party apps
Event tracking